Report Essay Example | Topics and Well Written Essays - 1500 words - 8

Report - Essay Example The council shall take important steps to promote business in these areas. Overdependence of a particular place on a given industry may prove to be harmful, as it might become unprofitable in the longer run, because of too many businesses in the same field. Also, this may also result in huge demand for infrastructural facilities in the Local Village area. The number of employees in small businesses range from a minimum of 2 to a maximum of 45. The mean number of employees hired by small businesses is 12 employees per business. Majority of the businesses in the council area hire 8 or 9 employees, of which 8 will be called the mode. The total number of employees hired by small businesses who responded is 1161. The median for the number of employees hired by small businesses in the area comes out to be 10. Mean is affected by outliers (Wisegeek, 2009), such as 45. In fact 75% of the companies hire less than 13 employees. Median suggests that half of the small businesses hire 10 employees. Since the mean is greater than the median, it implies that the distribution of the number of employees is positively skewed to the right (Sable, 1998). The council shall encourage locals to setup businesses by providing them tax schemes, schemes, and facilitate availability of business locations. Setting of special economic zones may be a useful step in that direction. As can be seen from the frequency distribution of the constraints responses, 40% of the owners said that they faced no constraints indicating that the council is doing a good job in helping small businesses. Some areas where council can improve is the availability of skilled labor force by setting up of educational and training institutes, and parking space. The pie chart below shows the percentage of constraints as faced by the business owners in Stapleton Borough: When asked if businesses have plans to relocate, majority (54%) said that they do not have

Marlboro Cigarettes Research Paper Example | Topics and Well Written Essays - 2500 words

Marlboro Cigarettes - Research Paper Example Since the company was able to successfully establish a strong cigarette brand, a lot of cigarette smokers are patronizing the brand regardless of gender, race, social status, and nationality (Philip Morris USA, 2012). Despite the serious economic slow growth in the United States, smokers continue to purchase Marlboro cigarettes in exchange for a premium price (Waldemer, 2012). In line with this, this particular market research study will focus on determining the significance of having a strong brand with the continuous patronage of its customers to the brand. Purpose of the Research Study Conducting a market research project is a significant part of a successful marketing study (Caporella, 2012; Hamel, 2012). For this reason, this research study will purposely design a research survey questionnaire that uses open-ended, closed-ended, scaled responses (i.e. nominal scales, ordinal scales, interval scales, and ratio scales) that will enable the researcher gather primary research data t hat could help us determine the significance of having a strong brand on the continuous patronage of PM USA on Marlboro brand. After executing a real-life marketing research study, the student is expected to make use of unlimited charts, graphs, and tables when presenting the research survey results. Problem Statement This study will attempt to identify different variables and/or other marketing dimensions that contribute to the